John Perenack


John Perenack is a public relations expert who has been providing guidance and counsel to clients for over 15 years. He routinely advises organizations on corporate reputation and how to communicate with media, employees, investors and other stakeholders in both good times and bad.

He is also a skilled communications coach who has helped hundreds of spokespeople learn how to interact with traditional and online media, and get their messages across clearly and concisely. He is a specialist in helping organizations use the media to influence opinion and helping clients tackle the toughest of issues and positioning them for success.

During his career, John has worked with each level of government and organizations from many sectors of the economy, including banking, transportation, insurance, education, health care, retail, technology, telecommunications and manufacturing.

Prominent examples of his work include planning and executing communications for the removal of squatters from Toronto’s Tent City; helping marshal an international social media campaign that rallied over 70,000 people calling for the induction of Pat Burns into the Hockey Hall of Fame; employee and stakeholder communications during bankruptcies & CCAA restructurings; writing successful grant proposals that have secured millions in funding for clients; and, raising the public and media profile of organizations and companies throughout Canada.

In addition to his private sector experience, John practiced in the public sector at Queen’s Park in Toronto. During that time he provided stakeholder relations, issue management and speechwriting at a political level at the Ministry of Labour.

John holds a Master of Business Administration degree in finance and strategic management from the Schulich School of Business at York University and has earned a Bachelor of Arts from the University of Toronto.


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